Bringing hockey back to the Bay Area

Although Northern California was not considered a particularly fertile hockey market, the NHL's 1967-68 expansion included a Bay Area team, primarily because the terms of a new television agreement with CBS called for two of the new teams to be located in California. Thus, the Oakland Seals were one of the six expansion teams added, but were a failure both on the ice and at the gate. After nine money-losing seasons and continued low attendance, in 1976 the Seals were sold to Cleveland businessmen George and Gordon Gund and moved to Cleveland, where they became the Barons. After two more years of losses, the Gunds were permitted to merge the Barons with the financially struggling Minnesota North Stars (now the Dallas Stars). The Gunds emerged as the owners of the North Stars as part of the deal.

The Gunds had long wanted to bring hockey back to the Bay Area, and asked the NHL for permission to move the North Stars there in the late 1980s, but were vetoed by the league. Meanwhile, a group led by former Hartford Whalers owner Howard Baldwin was pushing the NHL to bring a team to San Jose, where a new arena was being built. Eventually a compromise was struck by the league, where the Gunds would sell their share of the North Stars to Baldwin's group, with the Gunds receiving an expansion team in the Bay Area to begin play in the 1991-92 NHL season.^[1] In return, the North Stars would be allowed to participate as an equal partner in an expansion draft with the new Bay Area team.

On May 5, 1990, the Gunds officially sold their share of the North Stars to Baldwin and were awarded a new team in the Bay Area, based in San Jose. Over 5000 potential names were submitted by mail for the new team. While the first-place finisher was "Blades," the Gunds were concerned about the name's negative connotations (weapons, etc.) and went with the runner-up, "Sharks."^[2] The name was said to have been inspired by the large number of sharks living in the Pacific Ocean. Seven different varieties live there, and one area of water near the Bay Area is known as the "red triangle" because of its shark population. The team's first marketing head, Matt Levine, said of the new name, "Sharks are relentless, determined, swift, agile, bright and fearless. We plan to build an organization that has all those qualities."

FROM Wikipedia:  http://en.wikipedia.org/wiki/San_Jose_Sharks